The changing role of public accounting firms has created a need for accountants with strong communication and problem-solving skills. Mirroring the expectations at private firms, clients are demanding not only top-notch accounting and financial assistance, but also the ability to provide strategic advice.

Public accountants must be skilled in the latest financial software applications and be able to communicate their analysis of financial reports effectively.

Diversification remains the key priority at public accounting firms. With limited growth in tax and auditing services, the major firms are finding new opportunities to become full-service consultants to their clients.