Recognizing that many outside factors have a financial impact on their firms, accountants must keep up-to-date on the latest industry and business trends. As accounting and financial management staff are relied upon for their strategic planning abilities, they will be expected to be apprised of a wider range of operational areas within their companies. They will have to understand their firm's role within its industry sector and seek opportunities for revenue enhancement and increased profitability. This requires an extra effort to stay current with industry trends and events through trade and general business publications. Job growth opportunities within the profession should be substantial in 1998. Accounting and finance professionals with a strong combination of information technology, business and communication skills will be in particular demand.